Posts Tagged ‘flyer’

The Importance of Custom Letterhead In Business

For any business small or big one of the most important things is to establish itself among its clients and potential ones. One of the best ways of promoting a business is through the use of custom letterheads. If you have created an impressive newsletter you can create a good first impression in the minds of your prospective clients. Here are a few things that you can achieve with a custom letterhead:

  • Letterheads are a sign of authenticity in your business as they will have your contact details and address printed. An attractive letterhead will not just authenticate you but also create a buzz around you.
  • It is a great marketing tool that you have in your hand. It will let you promote your business to your clients and prospective ones. This form of marketing usually involves very little cost and is very well targeted.
  • In many businesses you may never see the face of your clients but have regular correspondence with them. An attractive letterhead will do the trick for you by singing your praises.
  • A good letterhead which includes the name and the company logo is one of the best ways to brand your business. It is easy to build a business and make profits; the challenge however lies in building a brand.
  • Well designed custom letterhead will put you ahead of most of your competitors. You will definitely have more bargaining power than your competitors.
  • You can advertise your products and services in some portion of your letterhead. This should not be too big or else your letterhead might look like a flyer.
  • Letterheads created out of readily available templates on the web make your company look ordinary and not exclusive. Make sure you have a custom letterhead for your business.


A well printed four color letterhead is not just a luxury in today’s business world but an absolute necessity. To get the best quality letterhead you need to hire the services of a professional printer. PrintPapa would be a great choice for the experience that they have in handling such creative jobs. They have the latest printing equipments with them.

Apart from letterheads they also print brochures, labels, rack cards, notepads, greeting cards, calendars etc. They have earned a good reputation from their clients having delivered high quality work on time. Their biggest testimony is the satisfied clientele that they have developed over the years.

Date: 12th January, 2011 | Under: Marketing | No Comments

Tips To Make Real Estate Flyers

If you are a real estate agent one of the best ways for you to promote your business is through the use of flyers. They are of the cheapest printed material and allow you the liberty to go for bulk promotion. These can be easily inserted in the local newspapers and distributed to a wide range of audience without much effort.

There are many websites that give you custom made template to create your own flyer. These are a good way of printing a flyer. In case you are creative enough to create your own design in image processing softwares such as Photoshop, it will give your flyer a unique look. Here are a few tips that you should keep in mind while designing your real estate flyer:

  • Use a simple layout where the name of your real estate firm is highlighted at the top. It should have the complete list of services you provide and the areas you serve.
  • Ensure that the flyer has your full contact details. An address makes you look authentic and thus an address is a must for your flyer.
  • Color attracts the human eye, so your flyer should be printed in full color and preferably in brighter shades.
  • Images make a real estate flyer look authentic. Print full color images of properties that you are dealing in. For under construction properties artist’s impression would serve good.
  • Give detailed description of each property and try emphasizing on the benefits of each property. This arouses interest in the minds of your potential clients and makes them contact you.
  • List the advantages of each property like proximity to airport, commercial establishment etc. These are the things people look for before buying a property or taking it on rent.
  • Give a detailed map of the property in your flyer. This is a very important component of any flyer.
  • If you are having multiple properties in the same flyer, it is important that you create separate headline for each of them. This will make your flyer look attractive.
  • Adding a layer of gloss will make your real estate flyer sparkle and stand out among the crowd.

A well designed real estate flyer needs to be complemented by high quality printing. Make sure that you hire the services of a high quality printing services provider like PrintPapa for the job. They have expertise in printing books, rack cards, letterheads, greeting cards, labels, notepads, catalogs, NCR forms and business cards among others. Over the years they have exceeded the expectations of the clients by delivering high quality printing services on time.

Date: 21st December, 2010 | Under: Tips & Tricks | No Comments

How Newsletter Can Benefit Your Business?

Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry. It also doesn’t symbolize outright advertisement and thus serves the purpose of bringing benefits to your brand better. Here are a few benefits that a newsletter can bring to your business:

  • Newsletters are like a stealth way of advertisement. They do not irritate the clients with their hard selling techniques but put the message across in a very simple manner. It is no wonder the craze that many business organizations have for their newsletter.
  • Newsletters give you the option to make the clients aware about the work culture in your organization. This isn’t possible with any other form of printed advertisement.
  • It is the most informative promotional material for any business organization. You can talk about the latest technological up gradations in your organization or the policy changes which will benefit the customers.
  • It keeps the familiarity factor running for your business. A periodic newsletter reminds the customers of your organization and business. Since they are not hard selling like other forms of promotion, they strike a chord with the clients.
  • Newsletters have a much more wider reach than posters and flyers which are generally distributed among the masses.  They are also a very targeted promotional tool unlike many others.
  • A monthly or quarterly newsletter acts as a reminder to many of your clients. It doesn’t sound like an advertisement campaign but in a subtle way ensures that your clients still identify with your brand in the market.
  • It serves as a public relation tool for your business organization. If your organization has a huge number of people subscribing to the newsletter you can even sell advertisement spaces on it to earn the cost of the newsletter.

A good newsletter can only come from good printing. It is important that you hire the services of a good printing service provider for your printing job. PrintPapa would serve ideal for your newsletter printing job. They have expertise in printing books, letterheads, business cards, calendars, envelopes, catalogs and booklets among others. A testimony to their success lies in the fact that they have a long list of happy clients.

Date: 27th August, 2010 | Under: Marketing | No Comments

Tips For Successful Flyer Advertisement

There is no advertisement tool which is better and cheaper than the flyer. Although posters and banners also serve the purpose of promotion, there is nothing better than a flyer as it can be more targeted and much cheaper. Here are a few tips to create a successful flyer advertisement:

  • Focus on Theme: It is very important that you focus on the theme which needs to be carried all throughout your advertisement. Branding your business should be your biggest goal while using a flyer for the purpose of advertisement. Your branding should be so powerful that people immediately recognize your brand name and logo even if they just take a glimpse on it. A catchy slogan which promotes the theme of your business also makes the flyer look good.
  • Target Your Audience: It is important for you to identify your target audience and focus on them rather than going for a general campaign. One of the most common mistakes that businesses make when advertising is not getting a ‘handle’ on the market they are targeting. In case you are promoting a sports event or a rock show distributing the flyers among the aged group won’t serve your purpose. You need to focus on the youth for the success of your campaign. Distributing flyers near educational institutions, shopping malls and movie theaters would serve ideal in this regard.
  • To The Point: The best flyers in the world are the ones which are brief and do not try to narrate about the product or service that they are promoting. Avoid writing long sentences as they make the flyer unattractive. You need to highlight on some keywords while designing a flyer. They should attract the eyes of the audience and promote your products and services. Bad pictures and graphics make the flyers look very unprofessional and do not serve your purpose of promotion.

  • Print High Quality: A good flyer only becomes good when it is printed well. Not all printers around can give you high quality prints so search for a printer who has the latest equipment as far as printing technology is concerned and has expertise in the job. Also ensure that the paper quality of the flyer is good. This will ensure that your branding will just be perfect.

Hiring the services of a printer like Print Papa would serve ideal for your purpose. They have years of experience in printing and print promotion. They work on the latest technology in the printing industry and have a team which has built expertise over the years in all forms of printing. They have built expertise in printing both domestic and corporate materials like books, calenders, catalogs and NCR Forms. Print Papa has built a list of happy and successful clients.

Date: 29th June, 2010 | Under: Tips & Tricks | No Comments

How To Design A Perfect Flyer?

Flyer is one of the best marketing tools. Along with posters and banners, they are the perfect way of promoting any product, service or event. The best way to judge a flyer is to see the response it creates among the target audience. This can only happen when you design a perfect flyer which attracts the attention of the audience and appeals action. There are few things that you should keep in mind while designing a perfect flyer:

  • Know Your Audience – It is very important for you to know your target audience before designing the flyer. If your target audience is youth then your flyer can be flashy but if your target audience are senior citizens you need to design it in a more formal way.
  • Catch The Eye – It is very important to catch the eye of the audience at one go. Use a catchy slogan which immediately grabs their attention. If you are promoting an event than the details of the event can follow next. The text should not be too long or too small in size. Their aim should be to enhance the slogan in detail.
  • Use Image – Use some relevant images of the product, service or event that you are promoting through the flyer. Images tend to narrate a lot more than what plain text do so they add a lot of value to your flyer. Many people even prefer to design an entire flyer having an image as the background.
  • Use Color – Colors attract attention immediately so try and make the flyer colorful. This will make sure that your flyer will stand out. Try to theme your flyer around your business as this makes brand establishment establishment. However in certain case the overuse of bright colors may hurt the cause and in such cases, lighter shades of color should be used.
  • Do Not Over Stuff – Many amateur designers tend to over stuff flyers with texts and images. This should never be done as it distracts the audience from the core message. These over stuffed flyers look like junk and should be avoided. Remember simplicity is the key.

PrintPapa specializes in printing and designing brochures, business cards, booklets, letterheads and printed material using cutting edge printing technology. It has played a key role in print promotions over the years and developed a list of satisfied clientèle.

Date: 5th May, 2010 | Under: Design Tips, Marketing | No Comments

Fly High With Professionally Designed Flyers!

Looking for a small, handy piece of document that can be stylish and yet effectively advertise your company or its products and services? Flyers is the answer that you had been searching for.

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A professionally designed flyer can do wonders for your marketing campaign, both financially as well as in generating sales leads. A cost-effective solution to the more expensive arms of direct marketing, flyers can send in the message to a potential client right where it counts.

The uniqueness of a flyer lies in the fact that it can be used even for building a reputed brand image rather than just for sales purposes. A flyer that has been designed by a professional and can provide a noteworthy representation of facts and images regarding the company, generates a larger number of leads than general marketing campaigns. This is because retention of the brand name and the USP of the product/company is much higher among consumers who have been approached through flyers rather than through general marketing campaigns.

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However, this September, you have more reasons than the ones mentioned to have flyers designed to promote your business. PrintPapa.com, one of the premier portals providing professional and quality flyer printing services is offering a whopping 25% off on its flyer prints, exclusively for the month of September.

Unlike other portals that compromise on quality or quantity while offering discount options, PrintPapa has been generous in its September Discount Delight for loyal consumers. They have provided:

•    Five kinds of size options
•    Three types of paper – intending to suit all budget concerns
•    An option to choose ordering as low as 50 flyer prints to as large an order size as 10,000!
•    Turnaround time – 24-48 hours!

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With so many advantages pitted on your side, having your professional flyer campaign kick-started with PrintPapa seems obvious! While you save much more than what you would have originally bargained for, you also attain the best quality prints available in the industry today.

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Remember that a flyer, even if the best professionals design or strategize them, will be of no avail from the perspective of sales, if the printed matter is not of the desired quality. Therefore, contact PrintPapa for a quality solution to your flyer print requirements, as well as other necessities.

And receive a vastly improved ROI for your enterprise in return!

Date: 10th September, 2009 | Under: Marketing, New @PrintPapa | No Comments


 

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