Online Printing Blog

Tips for Good Booklet Printing

Booklets and brochures are a great way to promote business and drive sales. A good booklet is a great way to inform your customers about your products and services and can give you an edge over your competitors. From hotels to travel agents and banks to electronic goods manufacturers, everyone has found booklets to be one of the most effective tools for promotion. Some things must be kept in mind while designing a good booklet.

• Use Templates: Using templates can be one of the most efficient ways of designing a booklet. A template comes with proper formatting and styles which are customisable according to your needs. Using a template can save time of designing a booklet from the scratch. This time can be used more efficiently on the content which is the most important aspect of a template design.
• Be Brief and to the Point: A booklet is not a book and so you need to focus only on the core issues and convey your message in brief. You can be creative with your style of writing of the promotional messages but avoid lengthening the booklet. Highlight your strengths and the advantages that your product or service can provide to your customers. Use simple fonts and style as unlike common belief use of complex fonts and different styles affects the readability of the booklet.

• Use Pictures and Graphics: A booklet full of text can be boring so use of graphics and pictures is a must. Seeing is believing they say and when your customer sees the product in the booklet it immediately draws his attention towards it. You can also use graphs to prove the advantage of using your product or service. Comparing your products with that of your competitors can give you a competitive edge in the market as this convinces the customer about your product or service.
• High Quality Printing: High quality printing services is a must for a good booklet and so you should not compromise with the printing quality of the booklet. A poorly printed booklet can create a bad impression in the minds of your customers. So you should always get your booklet printed by a professional printing agency on high quality paper.
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PrintPapa is a company that has added value to the print promotions of their clients over the years designing and have expertise in printing of booklets, brochures and other corporate documents. We provide one stop solution to the all the printing needs of our customers. We offer 2 different sizes of Booklets:

• 8.5×11 - (11×17 Sheets, folded in half and then stapeled) 8 to 60 Pages
• 8.5×5.5 -(8.5×11 Sheets, folded in half and then stapeled) 8 to 60 pages

You can order as low as 25 Booklets to upto 5000 at a time. We offer various types of paper, colors, turnarounds. All our Booklet Orders come with a Free Hard Copy Proof, so you will get a good idea of how the final product will look like.

Rack Card Designing Ideas

A rack card is a document or a promotional material used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Unlike the brochure or the booklet which is personally handed over to the customer a rack card is picked up by the customer from the rack himself. So a well designed rack card has to immediately command attention from the visitors in these busy places. A poorly designed rack card does little more than gather dust.

• Appeal Visually: A well designed rack card printed from a renowned printing agency has to be visually appealing. The choice of image varies with your business but it should reflect the core of your business. For example the rack card of a hotel can ideally have the full sized image of the hotel on the first page. If you are advertising for your restaurant, than the rack card should depict the experience that the customer can expect from your restaurant.
• Simplicity Rules: Keeping the  rack card simple is a must. A rack card is the first introduction and needs to talk about your product and service in brief. A rack card doesn’t need to have a lot of text and pictures. A short paragraph with a few bulleted points serves ideal for a rack card.

• Study the Customer: It is very essential to know who your target audience is. If this is known than you will be able to hit the hammer where it matters. Knowing your target audience well also allows you to design the rack card keeping in the mind the taste of your customers. You can be playful with colors and text when you target the youth but be a bit more sober while targeting the aged crowd.
• Use Templates and Print well: Templates can be a good way to designing rack cards. Templates are easily available and includes bleed lines, cut lines and safety area lines which eases designing of a template. Printing also is an important aspect in the designing of the templates. Printing complements good designing and thus it is very important for us to print a well designed template.
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PrintPapa is a company that has added value to the print promotions of their clients over the years designing and have expertise in designing and printing of rack cards for our esteemed clientèle. We provide one stop solution to the all the printing needs of our customers.

Unique Brochure Design Ideas

If you want to stand out among the crowd than be different and think out of the box. Your branding should differentiate you from your competitors and should make your customers choose you over them. A well made brochure or a booklet offers you a perfect platform to engage your customers into your products or services. Remember, if you can attract the attention of your customers with your brochure you can have an edge over your competitors.

• Be informative: There is no golden rule which says that a brochure  has to be three fold piece of printed paper. A brochure can be turned into a book which is filled with information for your customers. You can convert  the brochure into a guide or a toolkit. You can also use graphs and figures in the booklet to inform about the advantages that your product or service has over those of your competitors.

• Use Pictures: “Picture speaks a thousand words.” Turning your brochure into a photo album that showcases your product or service in action is just the perfect way to impress your customers. Remember nothing can be a better advertisement than the feedback of a satisfied customer. Use photographs of a few satisfied customers along with their testimonials while printing. This not only helps you in establishing the brand but also makes your claims look credible.
• Size does matter: Large size does attract people and in case of a promotional brochure it is no different. Your brochure can become an instant hit if it is large in size and dwarf that of your competitors. Avoid doubling up the information rather highlight the advantages that you offer. You can also try a double fold four panel  brochure.
• Be different: Being different helps you stand out among the huge crowd. In this fast paced competitive world it is very important to make your own statement. Thus experimenting with design and printing is quite a wise path to choose.

• Print in high quality: A well designed brochure can be spoiled if the printing quality is not high. So make sure that you always print your brochure on high quality paper from a printer who has expertise in printing high quality brochures.

PrintPapa is a company that has added value to the print promotions and has the expertise in the field of high quality printing of brochures, letterheads, booklets, newsletter and other corporate documents.

How to Self Publish Books, Manuals, Reports or Newsletters

Self publishing is one booming source of income in the present economic scenario. If you are good in writing and willing to write books or manuals that millions of people across the world enjoy reading then chances are that you can make a lot of money by writing and self publishing. The present age is the age of information and people are eager to know more and more about anything and everything. But before you actually step into self publishing of books, manuals, reports and newsletters do a small market research and make out whether actually there is a need for the information you provide.

If you are interested to communicate an idea to people, or if you are expert on some subject, writing and then self publishing would be the best for you both to earn money as well as to make yourself known. You can find unlimited publications on magazines and manuals, filled with ads by people like yourself. Simply review all the advertisements and jot down the popular topics and subjects that have been written in books, newsletters, manuals and others in last few days. Now compare your piece of information and think that you have the equally interesting information to present before the audience. If the answer is in the positive then you can rightly enter into the market with an opportunity to earn more money and fame.

The following list of ideas can help you in getting ideas to self publish books, reports, manuals and newsletters:

• Target your market and write the materials required
• Cash in on your creativity and expertise
• Know how to package your information
• Focus on those subject material that are sale able
• Fill the entire material with self interest benefits
• The material you develop must evoke emotions and desires
• Do frequent advertising of your self publishing venture

At PrintPapa we offer various kind of printing options for Self Publishing. You can order as low as 5 soft cover books at a time. We offer 3 sizes and you can order the book printing option online. We also offer spiral binded book, booklets (ranging from 8 to 60 pages).

Benefits of Custom Banner Printing

Posters & Banners are an indispensable element for different promotional campaigns, rallies, discount and clearance sales. Usually Posters & Banners are used for promoting goods and articles. Any business in its initial stages as well as to exist for longer period requires catchy Posters & Banners to convey the promotional messages to the target audience. Not just for business purposes but Posters & Banners are even used to convey personal messages to the near and dear ones. Educational institutions also largely depend on custom banner printing especially during some special events and occurrences.

Because of their colorful and descriptive nature, Posters & Banners attract the attention of viewers forcing them to view and follow them. Hence they are visually appealing. Generally the custom banners are made of very flexible fabric thus making them fit on different surfaces irrespective of the texture. Banners are printed in different sizes from miniature size to big ones depending upon the purpose of use.

Posters & Banners can be customized in different ways depending on the shape and color. Even the printing alignment can be customized as vertical or, horizontal. The cost of printing these banners depends upon the quality of paper or fabric used. The benefits of custom banners are far and wide. Right from conveying personal messages to customizing trade, banners are frequently used in variety of ways. Since the custom banners are designed splashy, colorful, pictorial, informative and affordable way, the frequency of message delivery is fast and clear.

So if you need to print Posters or Banners for your company, then take up the services offered by some authentic sources. At PrintPapa we offer various kinds of Banners & Poster Printing Services. Our Banners are printed in 2 different kind of materials

• Economy Banner - Printed on 7mil Polypropelene
• Premium Banner - Printed on 13.5 mil Scrim Banner

Our Full Color Posters are available in sizes from 11×17 to large 24×36 inches. Also we can mount the posters on stiff gator board. Visit out Poster section to learn more.

Self Publishing v/s Traditional Publishing

You are a new writer and yet to be published, you opted for many options to get your work published so that your work is known far and wide. Many a times it happens that you send your request to traditional publishers but receive rejection letters from there and this adds to your frustration. So where to go, to get your work done? A quick search on the Internet can make your work go smooth. Let’s first decide what is the difference between traditional publishing and self publishing.

• Traditional Publishing: By the term traditional publishing we can refer to those companies that buy the printing rights for only some selected works. Traditional publishers generally prefer selecting only the best work out of many submissions. The entire printing work moves in an order. First a contract is made with the author, a copyright is taken out in the name of the author. The author is then paid with first publication rights along with various other rights. The present world is very competitive and in order to succeed in that the publisher must be very selective in choosing the books to publish. A publishing company can not afford to take risk by publishing books that are NOT going to sell. That is why it is necessary for a write-up to be professional sounding with high selling point in order to get published.

• Self Publishing: Authors who are into self publishing are unlike the traditional publishers and take all publishing risks whether it sells or not. Also if there is a substantial benefit then the author is entitled to keep all profits with them. In order to self publish a book, it is required to find a good printing service producing short run high quality books. Before actually investing in a publishing service it is always a good idea to obtain a sample copy of the work.

A self publishing author must have full interest in handling all the marketing responsibilities. Selling books through book signing or through  author tables at local fairs and events is also one good scope for this. Thus it is highly important on the part of the self publishers to have a good understanding of the market, doing marketing research and should have a knowledge about advertising and marketing products.

At PrintPapa we offer the capability of Self Publishing by producing Short Run Books. You can order as low as 5 books. These are soft cover perfect binded books. We offer various services and lots of resources as far as self-publishing is concerned. To name few of them:

• Get ISBN Number
• Cover Design
• Hard Copy Proofing
• Interesting FAQs.

Visit our Short Run Book Section to learn more and to get a quick online quote. You can also place an order online with few clicks. Or give us a call and we will guide you through the ordering process.

Tips for Promotional Poster Printing

It is a much argued question that whether:

Is it good to print quantity posters of lower quality to reach wider section of people? OR
To print good quality posters and reaching only limited target audience?

 The solution to this is not so simple, as while printing a poster there are a lot of factors to determine. This includes the purpose of printing, the goal you want to achieve and finally your budget. Here, we highlight some important guiding principles for you to keep in mind while going for promotional poster printing:

The very first advantage of high quality poster is that, in good quality posters, the designs are generally very good, paper is very good, full color inks are used and the poster is given a finished look that amazes the on-lookers. All of this adds to the quality of the poster content. This is why nowadays only high quality poster are preferred to promote a movie or a play. As majority of people still judge a poster not only by its content but also by the paper quality, color and the effects used.

Poster printing is generally not cheap, instead you will find that printing high quality posters with colored inks and good quality paper is generally a costly issue. This suggests that if you have a tight budget you will be able to print only few posters which is not the same with cheaper poster printing. Secondly, printing many posters at a time means, you should have the ability to cover a wide area and have as many posters to reach every public place falling under your target.

However, this idea has certain drawbacks also. By printing cheap posters, there comes a risk factor for the company itself, looking cheap in the eyes of public. Business reputations can also be hampered if the poster becomes unable in casting a good impression upon the viewers.

Therefore, to acquire that fruitful end results you should be very clear about your objectives and the goal you wish to achieve and finally the quality of printing service you avail.

At Printpapa.com we offer various options for poster printing:

1. Full Color Hi-Gloss Photo Posters: Printed on a 6 color Inkjet press with UV inks and on Hi-Quality Photo Paper. You can order 1 or upto 50 at a time. Very high quality printing, as good as your Photo Labs

2. Mini Posters (11×17): Get 50 or upto 10000 posters printed on various kinds of paper. These are much cheaper than the above, but the quality is awesome. These are printed on offset or digital presses

3. Mounted Posters: These are full color glossy posters or high durable matt vinyl posters mounted on 3/16″ Gator Board. Great quality. Order as low as 1 poster.

5 Tips for Creating Promotional Notepads

Promotional notepads are an important medium to make a work go smooth, these notepads are useful both at home and in office. When a notepad is printed for business reasons, the printing design varies, keeping the purpose intact. Designing business notepads are a little difficult than the usual ones. Therefore when a notepad is printed for business purposes there are five important designing elements followed to print the notepad. After you have decided to use the promotional notepads for your business, the next important thing to keep in mind is, choosing the exact size and design that can well carry your brand logo or a brief introduction about your brand, and most importantly the contact details. After mentioning all the details do keep in mind to leave enough space to write on. Make sure that your notepads are useful and can be used time and again.

Here are the five important printing elements that needs to be kept in mind while designing a promotional notepad:

• The Header: The first important part of a notepad is the header. In fact the header is the portion where substantial attention is given while designing. This is mainly because in a custom notepad, a writer first reads the header before proceeding to anything else. Hence in a notepad the header is the most attractive design element to cast a negative or positive impact on a reader.
• The Watermark: Watermark is the other important feature of a notepad and is considered one important marketing element to add business related messages and pictures. Apart from this, watermarks also break the background monotony of a notepad. Best designed watermarks can keep a notepad’s competitiveness.

• Size and Shape: The size and shape of a notepad is the another important feature to maintain the competitiveness. As most people judge the quality of a notepad by its size, shape and design. Large size notepads are most preferred because of its functionality and practicality. However for promotional notepads the size and shape should be determined depending on the usability. Basically the oddly shaped small notepads are preferred most.
• Durability: Lastly the durability factor is very important to wrap things up. A notepad can never be competitive if it is not durable. Hence to make your notepads reach to a wide section of people, it must be made with tough material. The more durable your notepad is, the more is the competitive factor.
• Functional Features: The functional features are also very important. It is always suggested to add few extra functional features in your notepad if possible.

At PrintPapa all our notepads are printed in full color on nice 70lb Text Paper, with 50 pages/pad and with a hard board backing. We offer 3 different sizes to choose from. Place your next order of notepads at PrintPapa.com

Tips to Get a Great Looking CD or DVD

You are running a business, for which you want to get big profits beating all your niche rivals. But how is that possible until your message is spread to those interested in your services and products? Everyone knows that a good impression and a strong image helps any business to prosper among its target audience. In fact that marks your success. How this image can be created is always a debated issue. Although the experts have many opinions, great looking CD’s and DVD’s could also help to sell your products and cater your message to the prospective audience. Now unless your CD or DVD is made impressively you can never succeed in achieving what you aspire. Below are few simple tips and tricks of creating high-quality, print ready artwork for your next CD or DVD project.

Talk To Your CD DVD Printing Vendor: Before ordering for your CD or DVD to a printing company the very first step you need to take is, checking whether your vendor has specific instructions regarding your requirements or not. Hence for getting a quality work in return of the hefty payment that you do, necessarily communicate with your vendor and make him/her understand your demands. Absence of instructions might confuse them in giving you the satisfactory result.

Use The Template of Your Vendor: Always try to use your vendor’s templates. This will help you in understanding the measurements. By using your vendor’s templates you can ensure that your CD/DVD will move early into the production phase without any throwing additional cost on you.

Apart from the above discussed tips there are some other important printing aspects also for you to follow, and these include:

• High Resolution Artwork - 300dpi or Greater
• Layered Files
• Create Your Artwork in CMYK
• Font Size and Selection
• While Using the Safety Margin do not Crop the Center Hub Area
• Send all Original Source Images

So the next time you plan for printing CD or DVD, consult any authentic printing agency and make sure if the agency you select offers all the services you require. PrintPapa is a reputed printing service provider that you can consult for all your printing services.

5 Tips for Designing the Ideal Business Card

First impression is the most defining impression about who you are and how professional people think of you. This factor has to be given special emphasis while designing a business card. A business card is a piece of paper that can say a thousand words and act as constant reminder about you and your company. Though very small in size but if used properly you can get a lot of good business merely with a professionally designed business card.

There are many printing companies that will advice you designs that suit them, but you have to judge which business card design will be more beneficial for you. So here are a few tips that will guide you:

• Use images and logos that will instantly tell a person about who you are and what your business is all about. In business cards stating the obvious is not the smart thing. Let the people instantly know that this is a card that is of interest to them. Suppose you have a pet shop so giving pictures of some cute pets will help the people understand your occupation.
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• Impressing people is the prime task of your business card. So you should use credentials whenever possible. And credentials does not always mean the titles (such as doctor, engineer, etc.) but you may include picture of the award winning garment designs (if you are a designer) on your card.
• There are certain industries that have a certain mood or atmosphere around them. While choosing the colors one should be mindful of the industry. In case you run a spa and wellness center then choosing colors such as light blue and pink is ideal.
• If there is a special product that you deal in then do use the image and information of that product. This will give out a good notion to the people and they might be interested in your other products as well. Advertising the product might in turn also increase its sales and thus the card will perform a dual purpose.
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• There are many online design tools that help the people to design the cards as per industry and type. But these tools offer templates and these may be used by many other people. So going for unique designs for printing your business card is the best option.

Designing business card might become one of the best decisions in your career. To get the desired effects from the business cards you may use reputed printing agencies. PrintPapa is one such printing service provider. So choose wisely and plan well!